Project Marketing Management Of Enterprise Automotive Components Industry

Advanced marketing management ideas and concept from Europe and Americawere introduced together with many years of working experience of the writer inmulti-national automotive enterprises, meanwhile lot of marketing managementtheories were discussed during the presentation. according to the profile andcharacteristics of automotive component industry, business operation procedure,marketing and customer oriented process of marketing management as well as the12th five planning from china government on strengthening local brand of automotiveindustry,the top-roof design of automotive component industry has also been partlyexplained with lot of examples in practice.it covered theory of marketing with currentstatus and its relationship during upgrading. organization as well as core processwere illustrated and analyzed with practice from top level automotive industry playersto help the readers to focus and think more about marketing of automotivecomponent industry.。First of all the basic theory of domestic and foreign market from theestablishment,growth till today were explained in details.the truth of projectmarketing management and issues found from daily application were discussed bymeans of basic concept,multi-national enterprises organization structuring,strategicplanning as well as practice of marketing process；Secondly it is quite hard and the most complicated task or project to set up oneproject marketing system which is more long-term care and efficient system withindomestic market environment which needs further improvement.on the one side thehardware and software should be guaranteed and set up, that isphilosophy,strategic goals,target customer,product strategy,multinationalmarketing planning,organization structure,operation procedure,technology andquality system which could be continuously improved,use and management ofmultinational human capital etc.Thirdly marketing management is the core of execution of strategy managementin automotive component industry, and the media among customer,market andproduct。This article is trying to bring improvement into current and traditional marketing management (especially for private company) based on project marketingwith top benchmark on procedures and points emphasized， the experience fromapplication practice was summarized and shared with all readers...