The Behavior Characteristics Of Business Model Selection Research

Although in the early nineteen iffties as someone has put forward the concept of"b"usiness model, but it was not until90years after the popular gradually, the businessmodel is recently10years before the rise of. so ihe relevant research results arcconcentrated in the rcccnt10years. For commercial pattern meaning, structure system,theoretical explanation and innovation mechanisms and other aspects have beenresearched, but the researchers in different perspective, and therefore on thecommercial mode of basic concept, system structure, theory of the lack of uniifedunderstanding, its theoretical framework has been constructed, the pattern reseacrh ingeneral also belongs to the exploration of primary level, for the theoretical researchlack of systematic analysis and elaboration. In the practice of competition, more andmore enterprises senior managers realize soberly, every strong company behind has aset of effective and unique business model, which has become the company in themarket competition in the dominant key, and now, lor the business model not only intheory，but also in reality there are a certain signiifcance.In the research on the commercial mode*will naturally ofcuses on the study of theenterprises for behavioral studies, and for business studies, economists will neverperspective. Such as the famous economist division this in a this paper raises thefollowing point: it can be assumed that the enterprise is marked as the pricemechanism to substitute. The enterprise can be reganJed as an organization, and theorganization that exists to reducc market transaction cost. And Marshall put theorganization as the fourth production elements introduced into economic theory, toanalyze the behavior of the enterprise. Also in the management see tor managementmaster Peter Drucker will be the first commecrial pattern known as enterpriseorganization, and on this basis, the company’s operating theory. Also domesticscholars on the successful business model has given the dcllniiion. believed to be theenterprise integrated business competitive strategy, a strategy innovation intention andcan realize the structure of the system and system ararngement of collection. It is notdifficult to see that, due to stand in dilTcrcnt position, for business rcscarch and alsotend to have different thcorctical concepts.This paper also tries to pass a cetrain method to stud*y the behav ior ol enterprises,and the author ’s intention from the commercial mode choice to the enterprisebehavior charactcrislics do some research and analysis. Because ol’ the increasingglobalization, some enterprises do not lack good technology, or good management but in the commercial competition but did not find a reasonable corporate positioning,therefore research person often such enterprises is the lack of a good business model.While in traditional industry, because some enterprises have a good business model,in the market can often have a space for one person, from at present marketcompetition, from the commercial mode selection point of view to analyze thebehavior of the enterprise is having a unique and novel ideas.Needless to sa>\as a result of the industry difference, also has its unique businessmodel, but the theoretical study, more hope is from the general rule issued by somecommon abstract characteristics, it will be better able to summarize more instructivetheory. From this point of view，the commercial pattern choice research, but also fromthe general sense of the enterprise behavior as the research object of this paper, that isto say, not from the differences of business behavior, focusing instead on theenterprise behavior characteristics, namely the different enterprise management targetis the proift maximization, this paper studies the starting point. In research methods,rfom the traditional economics methods under the framework of business model tobuild mathematical model，and more specifically from the constraints of maximum todcscribc the problem.This paper ifrst discusses the background to business model for the beginning ofthe article, and some recent theoretical circles personage viewpoint to be listed, inorder to give different reseacrhers is how to treat the business model. In reference tothe previous theoretical foundation, the author from the business model to choose toset out to try to explain, choose a business model is the enterprise profit maximization,is the behavior of business enterprise. In the choice of business models, a number ofendogenous and exogenous factors all affect the decision of enterprise. Later in thearticle, the author attempts to establish some models to the traditional theory ofeconomics help us to commercial pattern understanding. Using the tools are thetraditional economics model，the model we have objectives and constraints, tomaximize profits will still be referred lo business model of the target. In this we arealso listed a number of different situations, some variables are how to affect the finaldecision, is also the exogenous variables affect the model. The author also introducesa risk minimization model, change model of the target，in order to account for thebusiness model ol*decision making.Through the reseacrh on the commercial mode, and through the analysis oi someinfluencing factors, more comprehensive rich model research. From the business model of choice, more or the market behavior of the business enterprise as thedominant role, that is to say the business model change is by entrepreneur choicc. Ifsome of the effects of factors such as financial subsidies or tax breaks on the profits ofenterprises have experienced substantial changes, so will change the decision ofenterprises, entrepreneurs may choose a new business model. If the target of theenterprise is not the proift maximization, but will minimize risk as the goal, so thatenterprises profit can not to have incentive effect, such entrepreneurs will choosc arelatively conservative management strategy.