The Change Of Consumption Behavior And Its Influence On Innovation Of The Traditional Retail For Business Model In New Times

With the arrival of the new era,mobile Internet has not only profoundly changed our way of life and thinking,but also will completely change the future living environment and development path of enterprises.Consumers will also have more and more extensive sources of information,consumers ’choices will be more complete,commodities will be better understood,autonomy will be further increased,traditional consumer behavior will be impacted,and rational consumer behavior based on the new era is gradually forming.When society develops to a certain degree,people’s needs in terms of life and other aspects will be further reflected,and a business complex will emerge to meet people’s needs for such consumption.However,due to the differences in the economic development level,people’s living habits,and regional climate in each region,the commercial complexes in each region also exhibit different development characteristics,but in general,they show a full bloom.However,with the huge impact of the e-commerce business model on the physical retail industry,many people regard this era as an era of online and offline full integration.In this era,the online stores that were originally forced into a corner began to play a role.To make up for the inconvenience caused by online shopping,users can not only feel the convenience of online shopping,but also feel the truth of the offline experience.In fact,the reason why the business model will receive so much attention is that it is the reflection and reconstruction of the Internet model after its rapid development,and it is also a re-exploration of the future development model after returning to the bottom.This means that the business model of the business complex for people’s consumption needs also needs to be adjusted and innovated to regain customer attention and purchasing power and adapt to changes in new consumer trends.Consumer behavior is the result of the interaction between consumer thoughts,feelings,actions and the environment,and consumer behavior is dynamic because individual consumers,target consumer groups,and society as a whole are changing in terms of ideas,feelings,and actions.Therefore,it is necessary to study consumer behavior in the new era.Changes in behavior: In the new era,people’s consumption and purchase behavior tends to be rational.People have more choices.In this case,consumers can rationally plan their own consumption behavior.They have enough time and energy to comprehensively consider the selected product.Consumers want to know more about the products they buy,including information about the reputation of the business,the environment,and the products.Real information can win consumers ’favor and help consumers make decisions.They are more likely to have the most value for themselves,so they will make sure that they choose the best through multiple comparisons.Change in patterns: compared with traditional consumption patterns,the age of the mobile Internet has broken the old time and space restrictions.Consumers do not have to go to brick-and-mortar stores or sit at computer tables themselves.They can access the Internet via mobile terminals.Two-dimensional code scanning or APP for browsing,selection,comparison,ordering,and a series of services after sale.And because of the fragmentation of the mobile Internet,the consumer’s purchase process is not as continuous as the traditional immediate purchase.Consumers can also have access to information from different consumers around the world for the first time,so they can interact with each other and influence consumer decisions.Therefore,in the course of this article,by reviewing the current situation of domestic and foreign business models,summarizing the different stages of business development of Chinese business models since the founding of New China,and analyzing the development of the retail industry in Zibo local entities,This paper analyzes the types,characteristics and enlightenment of the innovation of Chinese business model.The core goal is to find out what changes in consumer demand in the new era,and how online and offline business models that can adapt to this change in consumer demand should adjust and design additional innovation points to attract consumer experience and consumption.Zibo Gold City Project Commercial Complex is a typical commercial project in the local area,and it belongs to a unique architectural style.It faces a relatively large dilemma in the new era.This paper attempts to analyze the current situation of Zibo Gold City Project Commercial Complex.It mainly includes the business situation,passenger flow and consumer situation to conduct a comprehensive analysis,especially the consumer’s demand to carry on an in-depth analysis,on the basis of which the project’s business model and innovative strategy are constructed.The conclusion of this paper mainly includes the business model innovation strategy of Zibo Golden City project business complex,based on the conclusions of empirical research,and proposes strategies from several aspects: business design,business practice,business operation,business scene,technology application,and profit model.This will be a reference for the study of business model innovation similar to the Zibo Gold City project business complex.