The Study On How Ingersoll Rand Company Promotes Marketing Strategies By The Tools Of Social Media

The thesis sets an international industrial company-Ingersoll Rand as an example,with introducing the marketing theories, explains how to promote marketing strategies bythe main five social media tools as well as how to synergy the resources in the companysmartly so that the five tools can be used in the most effective ways.With the popularity of social network, video websites and other social media toolsaround the world, more companies have found that promoting their marketing strategies byusing the social media tools could bring effective results but with less costs, which isobviously becoming a new way of promoting marketing. The thesis sets Ingersoll-Rand asan example to explore how Ingersoll-Rand is going to promote its marketing strategies byusing the social media tools.The thesis begins with the background of Ingersoll-Rand, which plays a leading rolein the industry, and explores the social media tools that are currently used byIngersoll-Rand. By comparing the current situation of Ingersoll Rand China with otherregions, the thesis points out the shortages of using social media tools in China, andexplains why social media tools can’t help the marketing strategies currently so as to builda stronger marketing network and basement for the future.As an international industrial company, the case of how Ingersoll Rand promotes itsmarketing strategy by using the tools of social media is worth to be followed by otherindustrial companies. Furthermore, in the thesis, a few cases have been studied in case thatseveral main risks may have a chance to happen, which is also very precious experience forother companies in the industry.