Shanghai Ingersoll Rand Compressor Co., LTD. Competitive Strategy Research

As the global market demand trend of diversification and individuation is more and more obvious, the manufacturing industry is facing the challenge of globalization, diversification and individuation demand, scale and cost control is no longer a magic weapon for winning the, manufacturing requires the development of new, more model. The recovery in Europe and the us economic slowdown in China, Europe and the United States manufacturing back home, China’s manufacturing environment, escalate foreign manufacturing enterprise’s core competitiveness by unprecedented huge challenge. Simple manufacturing already cannot satisfy the demand of market economy, and the single and industrial overcapacity is bottleneck of promoting enterprise core competitiven-ess the transformation of foreign companies from manufacturing to service industry has become the trend of The Times. At the same time, Chinese market economy development of low carbon economy, and the resulting huge potential of energy-saving reform bring unprecedented new opportunities for the enterprise. Therefore, how to adjust the enterprise competition strategy, sustainable development has become the current foreign manufacturing problems to be solved.This paper takes Shanghai Ingersoll Rand Compressor co., LTD., for example, further study of the Shanghai Ingersoll Rand Compressor co., LTD. First introduced the Ingersoll Rand Company background and development status, secondly introduces the enterprise competitive strategy theory and research literatures at home and abroad, and then according to the domestic and foreign research related to the enterprise competition strategy in this paper, combined with the enterprise actual data statistics using theoretical tool to analyze enterprise development strengths, weaknesses, opportunities and threats, finally for the enterprise in the fierce competition in the competition strategic choice Suggestions for sustainable development, as well as the global industry enterprises under the background of the development of Chinese market economy competition and sustainable development provides the reference.Based on the deep analysis in the study of Shanghai Ingersoll Rand Compressor co., LTD., in the operation and development of weaknesses and shortcomings, as enterprises improve and enhance the core competitiveness of reference and basis. Shanghai Ingersoll Rand Compressor co., LTD., competitive strategy proposed in this paper the advice can be to provide reference for the establishment of enterprise future development strategy, through to the specific enterprise competitive strategy analysis and study on the operation and development of this industry at the same time.