CRM Improvement Research Of The Customers Of Administrative Agencies Bank Of China Gansu Branch

According to statistical data of China Banking Regulatory Commission,There are nearly300banks including the traditional five largest commercial banks、policy banks、joint-stock commercial banks、city commercial banks、rural commercial banks、some foreign banks institutions in China, Competition in the domestic banking sector has entered a fully competitive.How to grasp market trends,How to maintain a competitive edge in increasingly competitive and expand market share, How to establish a stable and close long-term relationship with customers, How to improve customer loyalty, Improve the quality customers accounted, Reduce the loss of quality customers, All the problem Is placed in front of all commercial banks to have to seriously face.Administrative agencies of the state administrative organs, the army, armed police, education, health, career, social organizations and with the administrative functions of the industry department in charge of. With the continuous development of China’s market economy, the state’s financial capacity has significantly enhanced the continued improvement of the economic system, the central and local budget has increased significantly, the budget transfer of funds to pay have been expanding.For commercial banks, is a rare historic opportunity for development, administrative agency debt business is increasingly becoming the focus of all commercial banks to compete. Bank of China, Gansu Province Branch has experienced a transition from state-owned specialized banks into joint-stock commercial banks, In the same intense competition situation, The growing exposure of the problems and deficiencies of the bank’s customer relationship management for corporate clients.This article is divided into six sections, characteristics of customers through the line of administrative agencies, in-depth analysis of customer relationship management on the basis of proposed improvements based on the the4Rs theory of customer relationship management strategy. In the course of the study, using both theoretical and empirical analysis, qualitative and quantitative analysis on the study of the problems.In the fully competitive environment of China’s banking, build to optimize CRM for domestic commercial banks will bring completely new customer-centric development strategy and business philosophy, helps to optimize the bank organizational structure and business processes, improve business operationsefficiency, enhance core competitiveness.