Research On The Selection Of Exhibition Logistics Service Providers Based On Conversion Of Membership Degree

With the deepening of the specialization, more and more professional exhibition logistics enterprise in the push of exhibition industry came into being. The success of logistics exhibition is a key element of the exhibition logistics providers get a professional, but at present Chinese exhibition logistics service quality of enterprise is uneven, in the choice of logistics partner to the integrated business by scientific objective analysis and evaluation. This exhibition logistics operation management for which play a guiding role, is the enterprise activities rationalization, scientific key driver.This paper first expounded exhibition logistics providers of appraisal chooses the background and meaning, the paper analyses the present situation of the research at home and abroad, and summarizes the related theory, and exhibition convention and exhibition logistics provider concept, work process and logistics service provider evaluation choice commonly used method; Second, from exhibition logistics specific needs and comprehensive quality service two aspects systematically analyzing the exhibition logistics supplier evaluation choice of influencing factors. On the basis of the above analysis, this paper established the exhibition logistics service provider selection index system from six aspects such as quality of human resources, logistics, hardware facilities, service cost, service price, brand influence, enterprise informatization level; Once again, based on membership of conversion of exhibition logistics supplier evaluation model, and combined with the three alternative to logistics provider for comprehensive evaluation and analysis; Finally, use some methods from the subject of management of enterprise and the view of exhibition organizers,put forward the incentive mode and the basic train of thought of specific incentive when enterprises enter the stage of cooperative phase.