| With the development and progress of human society, people’s livingstandards continue to improve, increasing of leisure time, tourism activities in theglobal scope vigorous development, already made people are no longer satisfied withthe simple sightseeing, sports and tourism by blending and the formation of a new,comprehensive tourism--sports tourism gradually by tourists favor. Dalian has richsports tourism resources and vast market demand, but do not form their ownadvantages of the project. The government attaches great importance to thedevelopment of tourism, the2013games Dalian will undertake15projects,how to seize this one opportunity, play in Dalian City sports tourism, promoteDalian tourism image and city image, improve the Dalian city tourismeconomic benefits, be worth to we study. In this paper, through expertinterviews and questionnaire survey, find out the Dalian sports tourismpotential advantage project, respectively: Island Tour, sports tours, hot springsski tours, mountain rafting and golf and yacht tour. Through the analytichierarchy process to the potential advantages of the project evaluation, foundthat each project has its own advantages, there are also some problems.Application of SWOT matrix analysis, summed up the potential advantages ofthe project different development strategy, with a view to Dalian sports tourismin future development to provide some theoretical support, to better promotethe progress of Dalian tourism economy. |
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