The Research Of Improving Sale Capacity Of Kone Elevator Jinan Branch

Along with our country’s implementation of the residence industry policy, the devoting major efforts to infrastructure construct and the architecture norm being perfect, the Chinese elevator market sharply grows up. Urbanization progress and real estate industry make continuously fast development and acceleration. The city track circuit, airport, large market etc. get more invested fund. All these help the markets of Jinan, or other cities as less main markets to welcome a flourish period of salable elevator.KONE Elevator Group establishing in Finland in1910is the professional elevator productor. It is one of the three greatest elevators among the world suppliers, with a history of a hundred years. In1996it successfully realse the room-less elevator and started to develop market in China. KONE Elevator Group is famous as its creative service and the solution strategy, its excellence and globalized products. KONE Group’s elevator and escalator series products have high credibility, and adopt the latest technique to satisfy China market. The latest technique meeting the required environmental protection, economical space and lower cost give KONE more advantages than other any company. However, KONE’s competitiveness are little more weaker compared with its international brand since it entered Chinese market, especially Shandong market relatively later. KONE Jinan Branch has to analysis its internal or outside environment to make sound market strategy and enhance its sale capacity if it has the desire to be stronger and extend its market share.The paper first has the comprehensive analysis about the external environment and Shandong district market thus to clearly understand a benefit of KONE Jinan branch. Then KONE Elevator Jinan Branch market and its sale capacity are given assessed. The varity of product, the product price, the agent outlet construction, the marketing mode and team construction etc. are examd throughly. All these are to find the marketing dint shortage and systematically come up with the KONE Elevator marketing strategy in the market in Shandong district market, to lift its brand competitive ability and market share, and to set up a brand image in the customers’ minds.The research for KONE Elevator Jinan Branch will be a great help to improvement of its sale capacity,. It is also of benefit for its establishment of efficient marketing policy, increase in its market share and its steady development. At the same time, it is also the material that goes together to provide a reference for marketing problem to other elevator enterprises. More important, the author hopes to understand more clearly about Jinan Brach’s marketing system and policy, to find out the problems and switch his work direction by this study.