| With the development of the world construction and chemical industry, as well as the environmental requirements, chemical alumina, as a main material of artificial marble and detergent industry, becomes more and more popular and cost saving. The world market for chemical alumina becomes larger and larger and has a huge potential for next decades.China Aluminum Corporation Ltd., is the biggest alumina maker in China and has the largest chemical alumina capacity in the world. Chalco SD International Trading Co., Ltd., being as the sole export division of the chemical alumina manufactured by Chalco, has enjoyed a good reputation in the chemical alumina market and the turnover increases year by year.Chalco SD International Trading Co., Ltd, acting as the sole trading channel of chemical aluminas produced by Chalco factories, is responsible for the marketing development and management, products sales and service. Challenge becomes bigger facing the market competition, changing market situation, trade barriers and RMB appreciation, etc.This article is based on the business background of Chalco SD International Trading Co., Ltd. and briefly analyzes the current business situation and shortcomings in the market strategies. The article applies strategies theories of marketing and management and give advise on how to improve and expand the worldwide market of chemical alumina. |
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