A Strategic Research On The Marketing Re-position And Mix Of World Wind In Xiamen Market

Xiamen Unicom has 72 thousand users up to now since it owns World Wind in 2004 and contributes 27 percent of total income. But Xiamen Mobile is doing well than Xiamen Unicom. This article is based on marketing segmentation theory, after analyzing the marketing segmentation and mix of World Wind, we provid some improve opinions. In the end of this article we think, World Wind can be improved, for example, marketing re-segmentation, user re-position, grade management of users and common relation.