Research On Development Strategy Or Construction Company

Construction has always been a pillar industry of the national economy. In recentyears, the output value and profits of construction industry, and the proportion of GDPhas been in ascension. Construction is playing more and more important role in thedevelopment of economy and society. In the “eleventh five-year plan” period,construction concept is advanced, its model is complex. It contains a high technology,completing the remarkable project. The added value of construction is about20.6%peryear. The operating income of national engineering survey and design enterprise isabout26.5%per year, the operating income of the national project supervisionenterprise is about33.7%per year, which are more than the plans of eleventhfive-year’s development goals. In2011, the added value of the whole constructionsectors was3.202trillion yuan, up by10.0%over the previous year. The profit of thequalification grade of general and specialized contracting construction enterprises is424.1billion yuan, up by24.4%. The position of the construction in the nationaleconomy is rising, absorbed a large number of employment personnel, create a lot ofjobs.The effect of going out is notable and the technology also has achieved greatprogress and development. The construction industry obtained the above performance,The government has introduced some policies, encouraging the industries relatedconstruction industry to develop in “twentieth five-year”, which creates opportunitiesfor construction industry. Our economy is steadily and fast developing. Thetechnologies of China’s Olympic projects, the Shanghai world expo, Guangzhou Asiangames, and other high-profile projects in China are close to the most advancedtechnology in the world level, which also created the driving force for constructionenterprise development.To explain why OR company should formulate and take the pluralisticdevelopment strategy in the course, the paper firstly introduced building enterprisestrategic management theories and its characteristics, and the main type of developmentstrategies, etc; Then, it introduces the status and development trend of the construction industry, including building industry concept, the characteristic, the development andcurrent situation, combining with the developed countries’ current situation of thedevelopment. Then it introduces the internal and external environment of OR company;Finally, according to the above analysis, it come out that OR company must make somereal development strategies to sustain development. For example, pluralisticdevelopment strategy, to obtain the rural market, foreign markets and a green buildingdirection development, these measures and suggestions not only help OR company takesome action, but also provide some feasible suggestions to the relevant constructionenterprises...