Consider Marketing Management Committee Of Investment Company Strategic Control Model Of X

This trichotomy from the control group to draw useful results in the formation ofthe control mode, effects and practices related to sort out and review the literature on thebasis of analysis through theoretical and empirical, inductive and deductive analysis, theuse of case studies and other methods discussed the purpose of business investment,forms, processes, derived from scientific investments needed to achieve reasonablecontrol mode. This paper argues that, from a centralized to a decentralized operatingmodel controlled, centralized control strategy appropriate to the decentralization offinancial control model type though have their own characteristics, but there is enoughthat even the company’s strategy of using the actual point of view controlled mode,there are also flawed, because the company headquarters, although the five strategicfunctions already covered by marketing management functions, but in the professionalduties of the committee, but there is no clear position and role of marketingmanagement. Because of the importance and global marketing management is the runthrough the entire practice of business management, so it is necessary to factor into themarketing and management strategy-control mode, the newly formed committee toconsider the strategic marketing management-control model and strategic control of thetype of commonality must exist between the two models, the difference andcomplementarity, consider the Commission’s strategic marketing management-controlmodel is based on strategic control mode to enhance and deepen. We work to strengthenmarketing and management, we need to consider the Commission’s strategic marketingmanagement control schema to re-design, marketing and management committee shouldbe the purpose of the composition, duties functions, decision-making procedures, rulesof procedure, a clear run and re-evaluation structure. At the same time, we can seethrough case studies to consider the strategic marketing management committeecontrolled mode, because although the introduction of this new factor is also facingfurther enhance the function of the problem, but denied the company did add a newdecision-making tools and development vitality.