Wine Network Marketing Innovation Research

The Internet marketing refers to the Internet as the basis, the use of moderninformation technology, network media interaction to broaden marketingchannels, it is a new type of enterprise marketing mode. Internet marketing hasalready become a new marketing model, in the promotion of enterprises toexpand market size, market share and brand awareness plays a positive role.Network economy era has changed people’s consumption habits, and with thenew generation of consumer e-commerce powers, China retail sales network byconstantly push up. Wine marketing also with the development of the Internet isconstant innovation, bring up a large number of emerging e-commerce wineplatform, They use the Internet unique advantages, change the traditionalmarketing mode, in wine this wine segmentation industry, found his own blueocean Strategy.The purpose of this study is to understand the characteristics of the Internet,network marketing mining of wine marketing innovation effect, finally draw the wine of Internet marketing in marketing, the importance of wine Internetconsumer behavior characteristics change; Wine network marketing problemsand optimization scheme, the traditional marketing4p strategy and networkmarketing4c strategy optimization integrated marketing point of view. At last,through the analysis of the case also buy wine, three-dimensional interpretationof the practical application of the integrated marketing strategy. The hope cangive in or to wine network marketing enterprises to provide reference to help.