Research On Information Strategy Of Bohai Company

With the continuous development of society, the globalization of information has become increasingly common, and also play an important role in the enterprise. In recent years, domestic enterprises has also made a series of development results in information technology area, but in some car rental services industry, especially in some state-owned background car rental service enterprises has few success case. So, the information strategy appears to be very important for car rental service industry state-owned enterprises.This thesis takes Bohai company as a research object, based on the review of domestic and international car rental industry information situation, combined with the Haibo company industry characteristics and corporate background, analysis the Bohai company business situation, information situation and enterprise strategy. Based on Strategic Alignment Model, this thesis proposes the organizational structure, business processes, and information technology of Bohai company.Combined with the corporate strategy to establish some new information systems and existing system data sharing, and to further explore the specific implementation steps of the strategy, and provide recommendations for some of the key factors in these implementation steps...