Hunan Mobile Phone Payment Business Market Development Strategy

The mobile payment refers to the commercial trade activities such as bank account transfer, payment and shopping through the wireless way by mobile communication terminals and the equipment such as mobile phone, palmtop computer, notebook computer. The usual terminals used in mobile payment are mobile phone, PDA, mobile PC and so on. As the emerging electronic payment way, the mobile payment has many characteristics: convenient, swiftness, security, and can be used anytime and anywhere.As a mobile communication operator beside pushes on the electronic marketing through the mobile payment, Hunan Mobile Company pays more attention to how to promote the formation of industry chain of mobile payment to win the favorable position in value-added service of the mobile phone. Through the analyze to the online investigation result and the exist operator situation, considering the marketing environment of Hunan Mobile's mobile payment, this thesis entirely analyzes and discusses the current developing situation and the existing question of Hunan mobile payment domain from the technical side and the commercial side, including the common way of technical realization, the constitution of industrial chain, the present developing situation and the market scale forecast of mobile payment industry, and so on.Finally, the thesis summarizes the opportunity, the threat, the superiority and the weakness of Hunan Mobile Company's development of mobile payment, puts forward a concrete suggestion of market expansion, price strategy, income analysis, etc., with the purpose to push the development of mobile payment service of Hunan Mobile Company in a healthy way.