Ratemaldng Study Of Automobile Insurance In The Background Of Marketing

From the beginning of the21st century, China’s economy has made rapid development, and the automobile industry has also made rapid development. The national bureau of statistics released national economic and social development in2011, according to the official figures by the end of2011, the national motor vehicle quantities is225million, China’s auto possession has more than Japan, and be just second to the United States (the possession is0.24billion by the end of2010).China has become the world’s second largest car keep country. According to the experts’ result, in2020Chinese auto possession will hit200million units. The car industry’s prosperity also promoted the rapid development of motor vehicle insurance, but for a long time, the auto insurance industry business efficiency is low, the product homogeneity is high, the price system of the problems such as distortion moment is full of China’s insurance market in an increasingly competitive market environment background,. On March14,2012, Chinese insurance industry association issued a formal "motor vehicle business insurance demonstration clause", which provides commercial auto insurance clause industry template. The insurance company may, according to the provisions, designed insurance clauses and premium rate. Along with the starting reform of the auto insurance rate marketization, the guarantee responsibilities of the insurance companies will increase, and the auto insurance prices will present differentiation. In the context, the fair and reasonable rate and auto insurance product market segmentation will decide the insurance company’s market share and future long-term development.The paper offered the systematic analysis about the car rate determined based on finance, actuarial science, statistics as theoretical basis, combining qualitative with quantitative, theoretical research with empirical research methods. First of all, related concepts of auto insurance rates and classification rate determined methods are reviewed. In the process, it discussed the advantages and disadvantages of each method, and offered a simple application. Secondly, combined with individual risk to auto insurance rates set rethinking, explored vehicle mileage pricing method in the application of auto insurance, this paper will put motor vehicle mileage and classification rate unifies in together consideration, made auto insurance rates further segmentation, and analysed its feasibility connecting with the actual situation Finally, pricing suggestions and the innovation of auto insurance products are given to our country by the rate determined methods above.This article is divided into four parts:The first part is introduction, which describes the background and significance of the topics, domestic and international literature review, research ideas, structure arrangement and lack and innovation of this article.The second part is to retrospect and summarize the auto insurance rates determined basis, summarize the basic principles of the rate determination and the general rate determining methods briefly.The third part is motor vehicle rate set is based on the determination of risk factors. In this part, the paper discussed the influence factors of rates, including three aspects:the reason of motor vehicle, of people, and of the environment. At the same time, this paper introduces the traditional methods of determination of rates, including single analysis method, iterative method, generalized linear model method, vehicle mileage pricing, and we can judge the advantages and disadvantages of each method from which we can see that generalized linear model and vehicle mileage pricing each has its own advantages, and they are more suitable for determining the rates in the complicated market environment.The fourth part is based on the risk classification, the generalized linear model method to determine basic classification rate by empirical data, at the same time considering vehicle mileage pricing, and exploring the relationships between the two. Then this paper puts forward a new pricing method, named generalized linear model combined with vehicle mileage pricing. At last, the author gave suggestions and measures about how to set reasonable and fair rates in the market background.