The Application Of Benchmarking In Bsh Company Cost Control

Along with quickly development of science and technology,home appliance product also there are good development in design,technics,management etc. aspects. Especially for domestic refrigerator enterprise, there are more quickly development,product level is more and more close with foreign famouse brand product. For some domestic enterprise product,there are even more advantage in design,function,and cost aspects comparing with foreign famouse brand product, so they have more better competition position in marketing. We know enterprise target is creating value for socity and get benefit, if esterprise want to get benefit and long term continuously development, cost control will be very important.Paper based on the analysis of benchmarking management and cost control theory and china home appliance product marketing condition, point out the necessity and possibility of using benchmarking management in BSH company, and define the two cost control mode in refrigerator enterprise based on benchmarking management,they are strategy cost control mode and tactics cost control mode, strategy cost control mode is the base of tactics cost control mode, tactics cost control mode is the detail using of strategy cost control in enterprise.And analyse the actual using of strategy cost benchmarking management and product cost benchmarking management in BSH company, and met the problem and solution during using, so that to control the cost efficiently in BSH company and get the advantage in competition.By this analysis, hope to get the same or similar points of cost benchmarking management using in fridge enterprise, so that to give a reference and help for fridge enterprises using benchmarking management to control cost in future.