Export Marketing Strategy Of Jiangsu Holly Optimization Research

Through the deep research of marketing strategy of JIANGSU HOLLY CORP, the thesis analyzes and concludes in recent years, the marketing strategy of JIANGSU HOLLY CORP has many successful transformation.At the same time, when the corp faces the harsh market environment, the marketing strategy also has some insuffciencies.It needs to adjust urgently.The purpose of this thesis is to analyze the current situation of export industry,then find the adjustment to solve the lack of marketing strategies.The thesis analyzes the macro environment and industry envrionment about the export industry.The analysis shows that,for state-owned export enterprises,it needs to face the appreciation of RMB,the increase of price for raw material,the changing of drawback policy,and the problems of the traditional trade.At the same time,It needs to face the fierce market competition,as well as the attack from the supplier and buyer. This article provides the overview of JIANGSU HOLLY CORP.It describes the existing difficultes and problems about the enterprise,such as the problem of RMB appreciation,the problem of the control of risk,the problem of developing the domestic market,the problem of brand building. Thus,the thesis lists the advantages,disadvantages,opportunities and threats about JIANGSU HOLLY CORP.In order to solve the above problem,which the owned-state export enterprise faces,this thesis analyzes from five aspects,such as product,price,promotion,place and internal management,in order to find the corresponding countermeasures.Concretely,the article analyzes from the following aspects,the quality control of product,the improvement of the brand building,the increase investment and innovation of the technique,optimization of the product structure,controling the cost of raw materials,reducing the effects of exchange rate,developing a new pricing method,the combination of tradional promotion and network promotion,controling the promotion cost,the improvement of the promotion system,the development of network sales channels,extending the traditional market,expanding the new markets,the development of the domestic market,and strengthen internal financial management and risk control of the enterprise.