The Empirical Study On The Drivers Of Corporate Socially Responsible Behavior In China

In recent years, the public, government and business have paid increasing attention to the CSR, and more and more enterprises take the responsibility of CSR through various ways. Although the awareness of social responsibility is gradually increased, the situation is not satisfactory. Many enterprises are still lack of CSR, or even appear "misconduct" behavior. This is not conducive to the competition of China’s enterprises in the international community and the sustainable development of economy and the construction of harmonious society. The Purpose of this paper is to discuss the reasons of lacking social responsibility-driven, and to find the driving force behind CSR in our enterprises, which will take the initiative to promote enterprise’s resources for the fulfillment of corporate social responsibility and to take the responsibility more actively.In this study, it introduces the discussion about the meaning of corporate social responsibility at home and abroad, as well as the evaluation study of corporate social responsibility through the past theoretical studies, summarizes the study on the behavior of corporate social responsibility as the driving force from domestic and foreign scholars, and put forward the four theories to explain behavior of CSR. On this basis, it is combined with the situation of our corporate social responsibility, and get the initial variables of the driving force of corporate social responsibility through the form of focus group interviews, it determines the formal questionnaire through building the research framework of this paper, preparing the initial questionnaire, and revising it by the measurements. According to the statistics colleted by the questionnaire, it uses the statistical analysis software SPSS16.0to conduct the data processing and empirical analysis, and acquaires the seven factors which drives the CSR behavior, namely, law and government policy-driven, long-term performance goal-driven, short-term performance goal-driven, achievement-driven management, enterprise strategy driven, pressure-driven of staff, consumer and other stakeholders. Finally, using regression analysis to conduct the empirical study of the relationship between the corporate social responsibility and the seven factors. It can be concluded:The business strategies driving and employee responsibilities, environmental liability, philanthropic responsibility, total corporate social responsibility are positively correlated:the long-term performance goals driven and employee responsibilities, consumers’ responsibilities, philanthropic responsibility, total corporate social responsibility are positively correlated; The laws and government policy-driven and employee responsibilities, total corporate social responsibility are negatively correlated; achievement-driven managers and consumers" responsibilities are negatively correlated; short-term performance goals driven, employees and other pressure-driven, consumer pressure on other stakeholders and corporate social responsibility drive the level of no significant correlation. At last, according to the empirical findings, it puts forward some strategies on promoting the corporate social responsibility.