Microblogging Marketing Research In The VIP User Identification Based On Cluster Analysis

Since2010, the micro-blog has become one of the most rapidly developing Internet application.Emergence of microblogging adds a new marketing channel for the enterprise. That the explosive growth of micro-blog users contains the potential business opportunities has been gradually realised by both domestic and foreign enterprises.Given cluster analysis method is based on the nature and degree of closeness in the case without a priori knowledge, a automatic classification of multivariate statistical methods, a more objective and accurate conclusions, the paper use cluster analysis centering on the data acquisition and analysis software SPSS.combined with marketing microblogging content, features, form, substance and its relationship with the traditional marketing of microblogging, discusse and recognize VIP users Explains how to use multivariate statistical methods and how to combine with statistical software to identify VIP users, and the use of VIP users for enterprise in microblogging marketing strategy.