Ctrip Revenue Model Research

In twenty-first Century, China has become the world’s largest tourism market and the fastest growing countries. Along with the electronic commerce and tourism combined with the increasingly close, the global tourism rapid development of electronic commerce, trading in recent years has maintained a rapid growth, in the context of online travel company profit way (profit model) has a variety of, an enterprise may have a variety of profit model in conjunction with, such as ctrip. It is through the collection of By Appointment Hotel and airline ticket commission to make money, but also provide holiday products, and online advertising business." Leaders ctrip.com " as the online travel industry, occupy the time, have a sound business channels and resources advantage, and these many thanks to its excellent profit pattern can be recognized by the market, customers. Although the majority of Chinese tourism websites provide information and services has become a necessary reference for most tourists before travel, but the web site features the incompletion of tourists also can not rely on the online travel website to complete the travel activities planning and consumption. Therefore, the profit pattern of online tourism enterprises with a variety of possible and space more development and gains.Therefore, based on the " Ctrip " as an example, combined with China’s current major online travel enterprise profit model to carry on the analysis, which focuses on the " Ctrip " profit model. At the same time, according to the current development of online travel market, the " existing profit model development of the net that carry Cheng " competitive advantage and market situation, the enterprise competition theory and research results, analysis of the " Ctrip " profit model improvement strategies, such as:improving existing functions, develop a new service, make "the existing profit model. Net " to realize the complementary advantages, technological innovation.Finally through the improvement strategies to help Ctrip effectively to open new markets, strengthen the old market, so that it can continue to maintain and increase the share of online travel market of its own. At the same time also provides a certain degree of reference significance to the development of similar online travel website.