Corporate Valuation ZT Group Based In Glasses Retail Mergers And Acquisitions In The Financial Valuation Model

At the international wave of mergers sweeping times, merger is undoubtedly the enterprises strategic choices and means of rapid expansion, shrinkage. Assets effectively integrating and utilizing determines the rise and fall of the enterprise. After the China retail business being opened, international retail tycoons with strong financial resources and highly skilled techniques of mergers and acquisitions continue to enter the Chinese market.Enterprise assets as a whole is not all simple single asset accumulation, but under the management of the Organization, in accordance with the logic of economics and technology in the production and operation of assets forming the relationship between organic combination. Merger involves an important issue is the assessment of the whole value of an enterprise. Business valuation refers to the enterprise as an organic one, based on the enterprise’s ability to maximize the overall profits, and fully take into account synergies between various factors affect the profitability of the enterprise, comprehensive assessment of the total fair market value of the assets.Enterprise capital operation and strategy financial decision-making is the process that convert long-term goals and action plans into financial forecast model, to present forecast and simulate Enterprise profit&loss, balance sheet, cash flow possible result under different situations, as well as the interval of enterprise and shareholder value. Consequently could made corresponding arrangement, evaluation and monitoring of investment, financing, in relation of analysis, selection, and plans, and control of management process. Business intelligence (BI), enterprise data analysis, reveal for different users-decision-makers and analysts.Papers adopts empirical approach, such as events and accounting research methodology, taking ZT glasses retail group as example, through usage of discounted cash flow model to value the target enterprise, detailed analyst the problems existed in the expansion of Glasses retailer company mergers and acquisitions in the retail industry and proposed solutions. This article points out that business value is derived from discounted cash flow value. As an effective, mature practical business valuation method, discounted cash flow model assists management to make rational decision when business expansion, evade the risk. This article prospects the future that it could be referential experience to help Chinese enterprise’s long term development.