The Research Of The Motivation, Valuation And Performance Of Merger And Acquisition Based On The Case Of Gome Acquiring Yongle

The macroscopic background of the paper are: firstly, we plan to expand domestic demand further, to adjust the relationship of investing and consuming , to strengthen the effect of consuming to economic growth. Secondly, the country will continue cultivating large-scale distribution group, will improves distribution firms's competitiveness. As a result, take Gome, Yongle, Suning for example , Chinese retail business has continued the tendency of high speed increases. Gome buying Yong Le case is the significant milestone in process. This case embodies concentrated development of Chinese home appliance chain enterprise, have embodied a concentrated reflection of Chinese home appliance chain industry being in motion and doing business characteristic , the research bring many beneficial thoughts to home appliance retail industry.According to time order, the paper chooses three important factors , that is, motivation analysis in preparation stage , assessment in implementation stage analyses, performance analysis in integration stage. By this way, the paper try to make clear about the cause and effect , learn from the case and give some helpful suggestion to make industry development more healthily.Full text structure as follows: Chapter one introduces research background and design, bring forward the centre topic for discussion. Chapter two reviews the relevance theory of buying and lay a foundation for the case analyses .Chapter three take Porter's competition theory as analytical framework firstly, and then analysis Chinese home appliance chain industry generally, make a picture of Gome acquiring Yong le. Chapter four analyses the motivation from two aspects, on the one hand is the acquisition reason, on the other hand is the motivation of Yongle. Chapter five is valuation analysis and the merger and acquisition price is reasonable. Chapter six is financial achievements analysis which can judge the merger and acquisition is success or not. Chapter seven makes summary of the full text, comprehensive analysis points out the enlightenment and the suggestion of the case.