Scheme Design Of F’s Post-Purschae Based On Promoting Customer’s Loyalty

Along with the continuous development of our country’s economy and the continuous improvement of people’s living standards, people’s demand for healthy is growing, and this in turn has given rise to medical health industry in China, and will continue to develop and expand continuously. Therefore, as one of the key elements of medical equipment, the requirements and market of medical health industry is also growing. As the world’s population and big emand, the demand for high-end medical equipment in China is very high in the world. But the quality and performance of high-end medical equipment product is closely related to people’s life and health, therefore, its Post-Purchase has been got more and more attention by the public. A large part of enterprises have fully aware of this problem, and Post-Purchase will be as one of the key enterprises, what’s more, it also must be as the focus of medical equipment enterprise.As a global leader in medical equipment, the company F with GE and Siemens have been holding seventy percent of China’s medical equipment market. Although, the company F in medical equipment Post-Purchase has established a dedicated independent health group, but the medical device market is change, and the market competition is increasingly fierce. So the company F will face huge challenges if there is no support good customer loyalty.With the background of medical equipment industry, on the combed and summarized of customer loyalty, relationship marketing and service marketing, this thesis selects the F medical companies as the research object, understands the present situation and the deficiencies of F medical company Post-Purchase development, finds out the problems’ of the Post-Purchase of the company F, designs the scheme of F medical company’s Post-Purchase based on customer loyalty, and then puts forward the solution implementation safeguard measure of the F medical company’s after-sale service based on customer loyalty. This thesis attempts to study the service countermeasures of F’s medical equipment Post-Purchase and applied to the practice operation, and then make F determine the correct service concept, clear their own market position in the fierce market competition, take effective service marketing measures, improve the quality of Post-Purchase, and establish a sustainable competitive advantage. At the same time, it also hope to provide reference and new development trains for other medical equipment companies.