Research On Product Development Strategy Of G Group (China)

G Group Company is a famous worldwide leader which manufactory pump productsand provides relative system and solution. Following the rapid developing of Chinaeconomic, G Group (China) faces new development opportunities in pump industry. In themean while, the competition is also increasing fierce since more competitors join thischanging market. Facing the pump industry complex development opportunities and fiercecompetition in the market environment, G Group (China) must adjust its productdevelopment strategy based on the current situation. The purpose of this thesis is todevelop product development strategy from year2013-2017for G Group (China).Firstly, the thesis analyses current strengths, weaknesses, opportunities and threats ofG Group (China). G Group (China) has strengths on its production and managementsystem, also research and technology resource; product’s cost, development period andtechnology service are relative weak; current politic, economic, social and marketenvironment provide G Group (China) a lot of opportunities; the threats from competitorsand intellectual property rights are increasing. Combine the SWOT analysis result and thecompetitive strategy theory, the thesis establishes the SO product differentiationdevelopment strategy for G Group, also setup a strategy target. Finally, the thesis analysesthe foundation and method of the product differentiation, provide the suggestion how GGroup (China) to implement this strategy on product differentiation, service andtechnology differentiation, recognition differentiation, improve of research process andorganization, enhance technical innovation competence, etc.