Research On The Development Strategy Of China Railway 16^th Group Co.,Ltd.

With the rapid developing of economy globalization, the enterprises competition had become more and more turbulent. The enterprises have to constitute the most fitting international competition strategy to them, and establish a clear direction and strategy goal, and improve their competitiveness. Only in this way can they develop constantly.According to statistics, by the end of 2006, the length of railway is 77000 km, China ranked seventh in the world. On the basis of the territory of our country, the length of railway is 75 km per 10000 square kilometer, China was below 60^th in the world; per capita only had the length of railway as a cigarette, so the railway construction has enormous room for growth. In accordance with the "11th five-years" plan of railway construction which the Ministry of Railways made, railway construction is entering a period of fast growth, and the development of railway construction has become inevitable requirements to contemporary transportation.The development of international railway construction is facing new situation, international competition is becoming fiercer and fiercer. The leaders of China Railway 16^th Group Co.,Ltd feel unprecedented pressure and challenge. Faced with a new round of high-speed railway construction growth, China Railway 16^th Group Co.,Ltd has exposed serious structural contradiction, and management system impedes the development of productive forces. To achieve the optimal allocation of business resources and enhance the competitiveness, choosing the development strategy is an urgent task. Whether evaluating from competition situation or from own development needs, developing a good business strategy is necessary.This paper takes China Railway 16^th Group Co.,Ltd as the study subject and takes use of strategic management theory to research the development strategy. At first, the author analyzes external environment of China Railway 16^th Group Co.,Ltd, including macro-environment, industrial environment, competition environment, then turns out to its opportunities and threats. Secondly, the author analyzes internal resources of China Railway 16^th Group Co.,Ltd, including human resources, material resources, financial resources and corporate cultures, then find out the strengths and weakness. On the basis of analysis, the Group's overall development strategy during 2008 and 2022 is developed, which includes strategic objectives, strategic stages, the guarantee conditions and so on. Finally, a number of recommendations to enhance the competitiveness of the Group are presented.The empirical analysis and normative analysis are used in researching process. Talking with the leaders of China Railway 16^th Group Co.,Ltd , collecting the data on domestic and international economic environment, researching railway construction and other industries all play important role in researching process. Apart from that, research development strategy of other railway construction is helpful for developing that of China Railway 16^th Group Co.,Ltd. In conjunction with resource accumulation since the beginning of company and the external condition, the development strategy of China Railway 16^th Group Co.,Ltd is proposed.