Research On Innovation Of Financial Products Of Bank Of Lanzhou

In recent years, with the rapid growth of our economy and the increasing residents income of, people growing demand for personal finance, bank personal financing business developed rapidly in our country, the market competition is very fierce. Lanzhou in gansu province as the first bank has the qualifications of independent legal representive.it is also the commercial Banks, faced with complicated market competition pattern, in a major development opportunity, also faced with severe challenges. This article will use relevant knowledge such as economics, finance, management, adopts the principles of combining static analysis, dynamic analysis method, the key research in bank of lanzhou personal finance product innovation problem. And compared by using the method of comparative analysis and industry peers in gansu province bank of lanzhou financial product innovation on the differences and similarities, and the related financial management theory combined with the actual business of bank of lanzhou, set out by means of theory combining with practice summarizes suits the characteristics of bank of lanzhou personal finance product innovation strategy.This paper first introduces the basic concept of commercial bank personal finance product, generalization of wealth management products; Then bank of lanzhou wealth management products and trade finance products compare research, analyzed some problems in the financial product innovation, such as product innovation ability insufficiency, the homogeneity serious, lack of accurate market positioning, etc. To solve these problems are discussed, and some solutions are put forward. Scheme, including bank of lanzhou in the financial product innovation process, must complete the transformation of management idea, from the aspects of market positioning, customer segmentation and so on lay a certain foundation for the development of wealth management products. At the same time, further analysis of existing problems in the financial product innovation, enhance personal financial product innovation ability, the market and customer needs, design the personalized reflected in bank of lanzhou itself, the branding of personal finance products. Establish suitable for development of bank financial management personnel training system, by cultivating high quality professional financial personnel, so as to promote the benign development of bank of lanzhou wealth management products.