The Impact Of Privacy Concern On Users’ Usage Intention Of Mobile Payment

With characteristics of easy to use and no restrictions of time and space, mobile payment brings great convenience for people’s transaction. Compared with traditional mode of payment, mobile payment has greater flexibility. Users can carry out transactions via mobile payment anytime and anywhere. However, while bringing convenience for users, there still exists the risk of privacy safety. On one hand, mobile payment service providers can get user’s financial data. On the other hand, in the process of user transaction, service providers also can record and analyze users’ consumption behavior, and then grasp users’ spending habits. Financial data and personal consumption information are quite private and sensitive to users, these may lead to users’concerns about leakage and abuse of personal information, which will impede the further promotion of mobile payment services.This paper specifically studies the factors affecting use intention of mobile payment from the perspective of users’ privacy concern. Based on the trust-risk model, the relational model of privacy concern and use intention is constructed. The model also takes into account the impact of different sensitivity of information and demographic variables on users’ privacy concern.This paper mainly does the following three aspects of work:First, through investigating the related literatures of international and domestic scholars, the paper conducts the literature review of the concept and research results of mobile payment, privacy, privacy concern, as well as direct and indirect effects of privacy concern on users’ use intention. Through the literature research of the related fields, the theoretical preparation of proposing the conceptual model and designing questionnaire has been made.Second, on the basis of literature review, this paper builds a research model on user’s use intention of mobile payment based on privacy concern. It also considers two different payment scenarios of mobile phone bill payment and bank card payment, in order to investigate the differences of privacy concern, use intention and other influencing factors under the contexts of different information sensitivity.Third, the research data is obtained through the questionnaire survey and draw the conclusions by analyzing the data through SPSS and LISREL software. And then, management suggestions and practical management strategies are put forward. Finally, the deficiencies in this study and research prospects are pointed out.