The Inverter After-sales Customer Value Perception Evaluation Model

This thesis is based on the characteristics of the inverter and inverter after-sales service, combined with the problems encountered by the actual F in the after-sales service process, and in the after-sales service of the company F customers are mainly concerned about factors such as:product quality, rapid response service timeliness maintenance, handling of complaints, and the price of services, spare parts supply, professional training, the level of service management, service awareness, team level branding and overall image, and finally established after-sales customer value perception hierarchy model, based on the evaluation model, analysis The inverter industry service need drivers. Weights and various driving factors of the interaction between the various factors, according to the main concern of customer value perception:functional value, social value, emotional value, convenience, value and value of knowledge combined with after-sales service characteristics, eventually prompted inverter enterprises emphasis on after-sales service, and can be a good solution to the problem, and thus we get the desired effect. Through the establishment of after-sales customer perceived value evaluation model, based on the evaluation model, the weight of the driving factor in the after-sales service, combined with their own characteristics according to the weight to strengthen and enhance the service capabilities, and to enhance the competitiveness of enterprises, improve our inverter The after-sales service theory has important academic value.