Research On Marketing Status And Development Of A Bank Credit Card

As china’s financial market open to foreign investment, china ’s banking sector isfacing increasingly serious challenges, with a handsome profit of credit card business hasbecome the focus of competition between chinese and foreign financial institutions. As aleading brand of domestic credit card, A bank credit card issuing quantity to break through42000000, A bank credit center is the earliest commercial banks with market marketingteam, still is the industry of credit card number of business marketing practitioners aremost, the most complete team for the type of business. Now the face of the complex andchangeful market environment A credit card, bank should use what kind of marketingstrategy? This paper discusses the related theory of marketing strategy, and analysis ofchina’s credit card market development status and A bank credit card business situation,with a greater length of A bank credit card marketing strategy, and it is pointed out that theexisting product positioning, personalized products and services, brand image,communication problems, put forward countermeasures and suggestions of A bank creditcard marketing strategy.At present, china’s credit card market is in a period of rapid development, the marketof each big bank credit card product variety, but the real has strong advantages of creditcards is very small. A bank should uphold the service creates value, customer oriented,promote development through innovation, and constantly improve the domesticcardholders system, according to the marketing target, A current bank credit cardmarketing strategy should be defined in the " brand " marketing strategy, improve thecredit card market through the brand influence, service, upgrade, enhance thecompetitiveness of products, customer satisfaction, strengthen risk control ability, build Abank credit card business market competitiveness.