The Research Of Bank Of China Limited Private Banking

In China,The Private Banking is a new thing, however, it has experienced a longperiod from a global point of view.To study the advanced experience is bound topromote the development of China’s private banking business. At the same time, asthe leader of the domestic private banking business, the Bank of China has a hundredyears of history, the largest number of overseas branches, How to carry out thestrategic positioning of the private banking business and improve the profitcontribution of it, is worthy of further exploration.In this paper,we study the historical origins of the private banks, the basic conceptand the main content of the private banking business, and analyze the differencebetween Private Banking and Premier Banking business. By importing foreignprivate banking business, we can find six major issues. At the same time create astrong private banking business.The main contribution of this paper is the use of a SWOT analysis on ChinesePrivate Banking business, which include competitive advantage, competitivedisadvantage, the external environment, and potential opportunities for marketcompetition,finally we point out that Bank of China should make businessimprovement and innovation to deal with the increasingly fierce competition in thebanking sector.