Business Plan For Shijie Chonghuan Agricultural Eco-Tourism Project

Agriculture sightseeing tourism is the popular travel choice, such as this project is focused and supported by the National Tourism Administration and the Ministry of Agriculture, ShiJie Chonglluan Agricultural Eco-Tourism project is the research object in this paper, through the business plan, with the strategic management,marketing management and financial management, the overview of the project and strategic choice, product and product innovation, market analysis, target market selection, market positioning, marketing combination strategy, financial budget, project benefit evaluation and risk management, and other aspects of analysis and the overall planning.First of all,expound the overview of the project, strategic choice, products and products innovation; Secondly, using the five forces model to analyze the industry competition environment, and using the SWOT to analyze this project strengths, weaknesses, opportunities and threats, the analysis results:the strengths outweigh the weaknesses,the opportunities are greater than the threas. Then, using the STP marketing to segment the market,to choose target market, and position the product, brand, function, image; Then using4P theory to make project marketing combination strategies; On this basis, using the financial management to analyze and forecast the finance; Finally, through the risk analysis, the project risk is lesser and gives the corresponding countermeasures; The end of the paper, describes the project progress plan and the implementation of the key milestones.The project total investment of RMB140.97million yuan, the financing channels are three ways including the shareholder’s direct investment, bank loans and risk investment; ShiJie ChongHuan Agricultural Eco-Tourism Co., LTD. Self-financing70million yuan, bank loans35million yuan, risk investment35.97million yuan. The project total investment return rate as22.44%, before income tax of static investment payback period is5.70years, before income tax of dynamic investment payback period is5.79years. Overall, through the analysis shows that, the project market prospect is good, has the objective profitability. It would be reasonable to believe that, with the effort of us. the prospect for the project will be bright and beautiful and the project will be successful.