A Study On Marketing Tactics Of Personal Finance Of Merchants Bank SZ Branch

Personal financing business market has already developed into business innovation paces fastest in recent years, one of the new developing business the bank of the products with comparatively abundant with fierce market competition system. Develop in the multi-level financial market is fast, under the vigorous advantage day by day of bank customer’s investment&financing demand, the business that the commercial bank of our country manages money matters, to meeting customer’s investment&financing demand of the bank, optimizing the operating structure of the bank, promoted the development of financial market and played a positive role. So direct against the marketing question in the bank personal financing of our country, it accords with the bank personal financing business market development marketing tactics of our country to put forward, the steady sound development of the markets of financing of banking industry and even the whole financial circles of our country has important meanings.This text regards SZ Branch of Merchants Bank business of managing money matters as the current situation of the business of managing money matters of case analysis at home, further study SZ Branch o after probing into SZ Branch of Merchants Bank resource and ability in personal financing business Marketing tactics of personal financing of f Merchants Bank, and from having a operational angle to dissect the marketing that China Merchants Bank launches personal financing business and implement the tactics even more for the microcosmic. The main content includes:Introduce the relevant concept of the financing of bank of our country at first, then analyze the current situation of the development of the business that China Merchants Bank manages money matters; Third, regard SZ Branch of Merchants Bank as the analytic target, according to personal financing development environment and one’s own capability and characteristic that it lives in, utilize SWOT analytical method, through to the analysis of the advantage, inferior position in chance, threat and internal resource in the external environment condition of the bank, all-round to hold the development situation of SZ Branch of Merchants Bank personal financing business, and propose realizing the difference market tactics, sum up the development goal of SZ Branch of Merchants Bank personal financing business; Fourth, choose the market of goal to personal financing business market of SZ Branch of Merchants Bank after subdividing, orient the competition of the products, propose adopting the difference tactics. Finally, from the products tactics, price strategy, the intersection of channel and tactics, promote tactics four the intersection of respect and people in SZ Branch of Merchants Bank, manage money matters the intersection of business and market go on marketing make tactics up, study. This text passes the analysis to factors such as the resource, marketing environment of SZ Branch of Merchants Bank personal financing products characteristic, enterprise,etc., have made the clear and clear competitive strategy for the domestic commercial bank personal financing business, and it subdivide since market, products localization, products innovation, advertising, last marketing,etc. if you can’t put forward, last tactics for operational marketing stronger pointed to the angles, how to strengthen the key competitive power of personal financing business to offer and solve the route to the commercial bank.