The Relationship Between Customer Perceived Value And Purchase Intention Of Supermarket’s Own Brand

The main contents of this article, including the customers ’ perception of valuerelations with private label buying, the perceived value of the study into quality value,sentimental value, brand value, price value in four dimensions. Study the effects ofvarious dimensions of private label buying. Information search for intensities andwillingness can be divided into from the perspective of consumer behavior andattitudes. Information search for intensities high or low is embodied in the behavior ofconsumers, information search the will is strong or weak reflecting the attitudes ofconsumers. Research information search for intensities on the customers ’ perceptionof value and regulation of private label buying relationship, research informationsearch for the will of the customers ’ perception of value and regulation of privatelabel buying relationships. And consumers in China and Korea under its own brand ofconsumer purchase behavior analysis. Research methods in this article, mainly usingdata studies, survey method and SPSS data analysis methods. Questionnaires areconsumers in China and Korea developed a total of253consumers. Findings of brandvalue and intent is to purchase quality value own-brand relationships.