The Innovation On Financial Products Of Rural Credit Cooperatives

With the development of the rural economy, Peasants for rural credit cooperatives financial service proposed new higher requirements. Now rural credit cooperatives has become a major financial services in rural financial institutions. In order to better service for agriculture, rural areas and farmers, and enhance their profitability, satisfy increasingly diversified rural financial market demand of financial, rural credit cooperatives must adapt to the development situation, actively develop innovative financial services. But because of historical reasons, there are many rural credit cooperatives itself is not suitable for today’s market economy era. Although since 2004 China’s rural credit cooperatives conducted a series of reforms. But after the reform of rural credit cooperatives still preserved some problems,like the original closed system, competition and innovation consciousness, monotonous of financial products and services. Still cannot adapt to the development of rural productivity and the construction of the new socialist countryside needs. Therefore, the financial product innovation of rural credit cooperatives theoretical research has certain theoretical and practical significance.Financial innovation theory contains the content is widely used, covers the system innovation, product innovation, theoretical innovation. This paper mainly discusses the innovation is the product. Here is the concept of product adopts broadly defined. Both traditional financial institutions of various products, including the deposit of all kinds of products. Fujian rural credit cooperatives reform from 2005 after completion, The road of Fujian rural credit cooperatives afte reform completion since from 2005 to rapid development. But some traditional thinking management and financial products can not meet the further development of rural credit cooperatives in fujian province, also cannot satisfy farmers and agriculture enterprises in rural areas of financial needs more. In this paper, on the theory of financial innovation and analysis of the approach in a large number of theoretical study and practice of investigation on the basis of Fujian combine the actual situation of rural credit cooperatives, rural credit cooperatives new financial products issues more systematic study. This article is divided into seven parts, the first part of this article outlined the background and significance of research and study on the basic ideas and innovation. The second part is briefly introduced the most common financial innovation and financial product innovation theory. This is the third part of the society by fujian provincial rural credit, rural credit cooperatives finance examples of necessity and feasibility of financial innovation. The fourth part of rural credit cooperatives in financial analysis of the factors restricting facing product innovation. The fourth part of this paper is the most important part. Using the western economics cost benefit analysis of innovation ideas using analysis model of rural credit cooperatives in the current economic situation of the financial product innovation theory. In the fifth part of the fourth part on the conclusions of rural credit cooperatives new financial products for the basic path. The sixth through the case studies with evidence to prove the method to carry out rural credit cooperatives new financial products is necessary and feasible. The seventh part of this study were simple conclusion can be made and the direction of further study.