Study On Young Man Leisure Wear Display Based On "Qu"

With the continuous advancement of people’s living level, the money they candominate is more than ever, upon that people begin to attach more importance to theclothes they are wearing, and more concerned about the environment where they buyclothes. For catering to market demand, clothing mall and supermarket as terminaldistribution are more and more focused by enterprises and consumers. The industry ofleisure wear for young man is of international development, garment pattern andquality tend to be homogeneous, the way of service is almost the same, under thiskind of background, the discrepancy in garment terminal display is an efficient way ofenhancing enterprises’ competitive power. It is difficult to make the terminal displaydifferent, but once you build a unique and individual display image, your brand willbe easily recognized from the others by consumers. How to make the garmentsterminal display image be unique and individual, which is a big problem enterprisesshould face.Terminal display of “Qu” is one exhibiting form of differentiation andindividuality display. The article introduces the research background, apparel displayin the first phase, as well as research status quo of “Qu” at home and abroad, mailresearch contents, technical approach, research significance and the formationstructure of the article. In the second phase, the correlative theory of apparel display,leisure wears as well as “Qu” and experience marketing, are expounded, for clarifyingthe followed research and analysis. In the third phase, definition of corpus and thecorpus source of Center for Chinese Linguistics (CCL) corpus, the using approach, allthese are introduced firstly, and then what text data digging and discourse analysis are,which is also stated, additionally, the article tells how to apply manpower text dataapproach to dig the corpus concerning “Qu” in CCL corpus based on discourseanalysis. In the fourth phase, doing some manpower digging on the corporaconcerning “Qu” which are searched from CCL corpus, and some aesthetics termsconcerning “Qu” are obtained, such as “Qing Qu”,“Yi Qu”,“Le Qu”,“Ya Qu”,“Tong Qu”,“Ye Qu”,“Sheng Qu”, etc. Then through the further digging on these terms, we can obtain emotional terms and expressing forms of these aesthetics terms,namely some different occasions and stories of these terms. In the fifth phase, mainlycombines with the results of the fourth phase, raises up the “Qu” terminal display wayof young man leisure wear, at last, makes the research results into practical case.The research of this article, starts from consumers, makes a deep research on“Qu” experience demand in consumers’ experience demand, which can helpenterprises know consumers’ the real inner demands, raise up the guiding ideas ofdesigning young man leisure wear display, like show windows, color, lamplight,exhibition tools and so on. Finally, raise the specific “Qu” display approach of youngman leisure wear, which is as the practical reference for terminal display of youngman leisure wear brands, meanwhile, it also help to strengthen young man leisurewear brands’competitive power.