Study On Display Design For Men's Wear

This study aims to create a preferable image of sales field for men's wear. On the basis of cases and display practices, the author analyses the features of men's wear, men's dressing psychology, brand classification and principles of men's wear display through literature searching, current situation comparing and field surveying. The author pays special attention to the five elements in men's wear display. That is light, props, space, atmosphere and shop windows.Sales field display can convey fashion information and dressing awareness to customers in the way of showing products'individuality and characteristics. A good sales field helps to cater for customers'way of life and form a long-term relation with customers. In this study, the author also makes a detailed analysis to customers'perception to men's wear display, men's consuming psychology and action to show the importance of display in men's wear sales.The author puts forward different ways and rules for men's wear display according to different levels of men's wear, different brand features and different sales environment. Meanwhile, the author puts the theory into practice.In sum, we'd better study the sales fields design in the brand level rather than in visual level in order that the local brands can become competitive in the global men's wear market. We can learn foreign successful displaying experience by the means of promoting brand culture and brand identity. In this way, we can create our own unique brand image and promote sales.