A Study On The Development Of Customization Dress In China

Advanced customization is the product of socio-economic and cultural development to astage. This is the symbol and reflection of time. Asia becomes the hope of the fashion onceagain in the field of the world’s advanced custom. At present, China is becoming the secondlargest consuming country of luxury goods, so that Chinese market becomes one of the mostfavorite by the top international brand. Professionals predict that in the next10years Chinawill take the place of Japan as the world’s biggest consumer of luxury goods. Advancedcustom dress is one kind of luxury. Because our country has a long history and culture forthousands of years, there is a lot of advanced customization of fashion brands, but no one hasbeen approved by the world as a "senior fashion" brand. Study on the course of Chineseadvanced custom dress has important guiding significance and role for the development ofgarment industry in our country. This is research purpose of the thesis.The following conclusions of the thesis is found by way of combining theory andpractice, visiting lots of relevant museums, participating in the Fashion Week, and do somepractice work in customized corporation.1. China has a rich and long history, also has a long art history of five thousand years,which provides rich and exquisite art information for the development of advanced customdress. On the contrary, advanced customization has favor of transmission of traditional cultureand traditional craftsmanship of our country. Advanced women customization has manytraditional manual techniques, which are the crystallization of history and culture and thepredecessor of the arts. Therefore, advanced customization is the record and heritage ofhistory and culture.2. Advanced custom dress is adapted with its economic activities. The rapid economicgrowth after the reform and opening door to the world provide a fully developed economiccondition for advanced custom dress.3. Advanced custom dress is a kind of arts expression. Advanced customized fashionmainly emphasizes on unique design and exquisite workmanship without thinking of the cost. This is the designer’s perception of life and understanding of the arts.4. Advanced custom is a must for the personalization development. With theimprovement of living standards and the update of society concept, people’s personalizeddemand is increasing and the private custom not only grows more and more but also becomesa fashion. Although the advanced custom belongs to aristocratic consumption, more and morepeople have courage and ability to try. There is demand there is market, there is market thereis vast development space of advanced custom fashion.5. My country wedding dress consumer market will transition from lease tosales-oriented.