| In people’s material life and spiritual life taste has been greatly improved today, the rational value of clothing in the price, quality and service has been unable to meet the customer’s desire for consumption, and study how to improve the intangible value of clothing, design means the new theory of commercial services to consumers the enjoyment and pleasure, has become a new focus a round of competition in the service industry. The rapid development of our country in recent years, high quality garment industry,diversification of segmentation and positioning of different clothing brands of different client objectives, providing a variety of pursuit of costume culture of the two floor possible for people. But China huge population, there are still quite a number of groups is to examine and select the custom designed to their subjective consciousness. Even those who will position themselves in a particular brand of consumer groups, after they had brought about by experienced brand clothing quality surprise, also gradually to calm eyes begin to explore the connotation of costume culture more, to feel the deep level culture and the essence of modern garments enjoy advanced customization of experiential design.The clothing of the future market will be China stage, Chinese peace, prosperity of the social environment, stable order, long cultural foundation, and the international community exchanges become more frequent, are a source of advanced customization in China development, if we can seize the development situation of such good now, the timely establishment of advanced and custom-built industry, can and the world of fashion field station in the same platform for dialogue and exchange, high added value and also can create achieved advanced customization industry, get rid of the processing power of single and low level, so that we can and China now is becoming the economic power of the image contrast, but also conform to the inexorable law of economic development. |
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