| Because of the Chinese booming economy, people begin to pursue the spiritual upgrade.More and more people advocate to revive Chinese traditional culture. As one of Chinesetraditional culture, the Chinese traditional wedding dress is more and more being talked aboutas well. However, many people in society have a incomprehensive understanding of Chinesetraditional wedding dress, and many films and television shows lead a wrong introduction tocitizens which make people have a misunderstanding for our wedding dress wedding customsand traditional wedding dress. In fact, China has a long history of different dynasties andeach has its unique wedding dress. Some wedding dress is luxury, some is elegant. All ofthem represent the highest standard of the social clothing at that time, and is the essence ofour civilization for thousands of years. Meanwhile, the manufacture of our Chinesetraditional wedding dress requires a lot of traditional handicraft production. So thedevelopment of Chinese traditional wedding dress can also support the develop of thetraditional arts and crafts. Clothing is the externalization carrier of human civilization, and itcan reflect the wearer’s spiritual philosophy, aesthetic taste, and value orientation. As a result,on the other hand, the significance of the cultural exchange which regard clothing as amedium is not limited to their own field. And it can affect people’s spiritual world and style oflife, resulting in a unexpected spread. Our traditional wedding dress market has aphenomenon of polarization. The market has more high-end products and low-end productsand a lack of the middle-end product. So our traditional wedding dress market can’t meet theneeds of consumers. Chinese traditional wedding dress has a huge space of development. Soour market should depart from its characteristics toward diversification, refinement,personalized direction, and take use of appropriate marketing method according to its culturalidentity. |
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