The Research And Application Of Culture Creativity Of "Hermes"

Cultural creative industry is a new business mode of the present in ourcountry, is also one of the most promising type of industry in the future. Insuch a context, specific to the clothing design, how to achieve the effect ofcultural creativity, is a topic industry and scholars of common concern. Thispaper mainly from the perspective of clothing design, under the background ofcultural creative industries, with the international famous brand hermes patterndesign for reference, discusses hermes path and pattern of the design method,and focus on trying to silk scarves design application in the clothing designpractice and innovation.The first chapter of this article is introduction, mainly combed the researchbackground and significance of the topic, research status at home and abroad,research methods and possible innovation points, key and difficult, and the maincontent of the paper. The second chapter system analyzes the related conceptsof hermes creative design. The third chapter to the international brand hermesas the research object, analyzes the creative ideas of its pattern design,content, structure, colour and hermes design in the clothing design procedure.The fourth chapter is hermes creative pattern design aesthetic principles anddesign path analysis, according to the above analysis of hermes pattern design,developed the design law of its creative design. The fifth chapter is designpractice process and technical analysis, through the practice link test designprocess and result, finally its application in the design of the clothing. Thesixth chapter is conclusion and prospect, through the study concluded that hermescreative design is so popular with consumers, and standing in the world, themain reason lies in its unique creative ideas, exquisite design gimmick,fascinating story content, rich color structure form of language use and complywith the laws of aesthetics; Hermes pattern can also with scarves as the theme, derivative to clothing design, add new idea for clothing design train of thought.