Private Customization In Jilin Province From The Perspective Of Cultural Creativity Research On Clothing Brand

Culture is the sum of material wealth and spiritual wealth created by human beings in the process of social and historical development.In the long-term production and life of human beings,the unique style of behavior formed in the process of natural and social transformation is also a manifestation of culture.Cultural creativity embodies the inheritance and innovation of culture,and to a certain extent reflects the continuation of historical traditions and the pursuit of contemporary people at the spiritual level.As a new industrial model,cultural creative industry deeply branded cultural creativity in products,reflecting people’s pursuit of specific spiritual needs.In recent years,China has paid more and more attention to the inheritance of national culture and the innovation and development of national essence.As a result,cultural creativity has received extensive attention and attention in China,and guided the rapid development of cultural creativity industry.As the physical carrier of culture,clothing has been integrated with culture since the beginning of human evolution,and has taken on the needs of people in the process of human evolution and social change.The garment industry,which embodies the connotation of cultural creativity,organically combines cultural heritage,cultural creativity and social needs.As the core of clothing cultural creative industry,clothing brand design plays an important role in the development of cultural creative industry.Fashion brand design applies the concept of cultural creativity to clothing through designers,and endows clothing with unique cultural connotation.China is a big country in garment production and manufacturing.How to incorporate cultural and creative connotation into garment brand design is a key link for China to establish its image of "cultural China" in the world.As a unique part of Chinese culture,how to creatively integrate local culture into Jilin clothing brand is an important step to promote economic development by using culture to convey Chinese characteristics.Therefore,from the perspective of cultural creativity,this paper studies and analyses the private customized clothing brand in Jilin Province.This paper is divided into six parts,focusing on the content of cultural and creative industries one by one.The first chapter is the introduction.This chapter analyses the research background of the subject of private custom-made clothing brand in Jilin Province from the perspective of cultural creativity,elaborates the related researchliterature of cultural creativity and private custom-made clothing brand,and puts forward the main content,research significance and research methods of this paper.The second chapter is cultural creativity.This chapter mainly includes the following parts: the origin of cultural creativity,cultural creative design,cultural creative products and cultural creative industries.The third chapter is about the relationship between cultural creativity and private customized clothing brand in Jilin Province.This chapter talks about the relationship between cultural creativity and private customized clothing brand in Jilin Province from three aspects: cultural embodiment,aesthetic embodiment and innovative embodiment.The fourth chapter is the application of cultural creativity in private custom-made clothing brand in Jilin Province.This chapter studies and analyses the private customized clothing brand in Jilin Province from the perspective of affirmation and learning.Through the analysis and learning of the success of the brand,it elaborates the application of cultural creativity in the private customized clothing brand in Jilin Province.The fifth chapter is the inspiration of cultural creativity to the development of private customized clothing brand in Jilin Province.This chapter discusses the current situation of private customized clothing brand in Jilin Province,points out the shortcomings of private customized clothing brand in Jilin Province,and then puts forward some personal suggestions on the development of private customized clothing brand in Jilin Province.Chapter VI is the conclusion and outlook.According to the above five parts,the paper summarizes the existing shortcomings and analyses and explains the future development plan.