Reading Experience Design On The Mobile Internet

Mobile Internet era has arrived, read the information carrier and people’sreading habits are undergoing tremendous change, reading applications is themost frequently used mobile platform, products of the highest degree of concern.As technology continues to progress, today’s reading material on the basis of thetraditional static graphic text added more dynamic, interactive elements, such asthe dynamic performance of the visual elements of language, dynamic show theway, the virtual human-computer interaction action and very important voice toconvey the elements, and so on. User eye can see, and ears to hear, to the touchof the hand, the body can sense the shape can be integrated into themulti-dimensional way of communication now, read the product can quicklyseize the viewer’s visual, auditory, tactile and other sensory nerves, to achievetrue multi-sensory reading experience combined design.The face of the current situation of the information society, we should beconcerned as a visual designer to read the new direction of development. Thispaper summarizes the mobile Internet platform for human-computer interactionand mobile Internet platform for readers to read the behavioral characteristics,trying to summarize the mobile Internet platform reading experience built,combined with the visual communication design expertise to explore the visualrepresentation of the reading material of the mobile Internet platform method.The papers read the change in the form of information-bearing as well as peopleread the behavior analysis of the mobile Internet era of change, to explore thereading experience design principles and methods based on the mobile Internetplatform, starting from the subject of the reading experience design for mobileInternet platform, with the spread of, visual psychology, human-computerinteraction science, art and design, science and other disciplines theoreticalbasis; questionnaire research, documentation inspection application examples athome and abroad experience data collection methods; practical experiencecombined with the author in the center of Tencent wireless user experiencedesign and graduation design creative design practice; objective combing anddemonstration efforts to achieve rendering of reading on a mobile platform, the law, the interactive experience design methods, and applications, developmentprospects, to form a more perfect mobile Internet platform reading Summary ofexperience design methodology.I hope that through the mobile Internet platform reading experience design,interactive participation between the rapid dissemination of information,timeliness, accuracy, pleasure, as well as people with reading material toexplore and summarize a new reading mode; for the new media and traditionalvisual Communication Design, build a more convenient platform of dialogueand communication; cross-media for the domestic visual communication designsome new research results; reading the field of design to explore some of theinnovative information presentation and innovative means of communication tofind some can give users a pleasant experience with innovative designdevelopment direction of the reading experience. And exploration on the subject,I hope that the visual communication design can be a more effective closer to allareas of daily life, can help people to adapt to the design of a new way of life.