The Study On Original Packaging Based On The Perspective Of Traditional Culture

The traditional culture is the combined production of material wealth and spiritual wealth created by human in the social and historical practice. It has permeated in all aspects of human’s life and become an incorporeal issue for people. Therefore, the transmission of traditional cultural information naturally became the focus of the information transmission. The traditional culture information included in the packaging design makes the consumers communicate with the products in a special way, and its unique attraction acts like a bridge between the consumers and the products.Modern packaging design is not limited to the protection function any longer. It not only meets people’s material needs but also pay attention to meet people’s spiritual needs with the help of traditional culture transmission. Many original packagings are popular with people because they are rich in traditional culture. In such an age whose ecologic environment has been destroyed seriously, the idea of green and low carbon should become the basic requirement to the packaging design. In order to make up for the monotonicity, which is probably caused by "reduction" design, the packaging design, we should pay more attention on the penetration of cultural factor. The traditional culture’s content and shape included in the original package may become an important reference for green packaging design in both today’s life and future life. The subject study and the thesis combine the normative and empirical research in the vision of interdisciplinary. It not only puts stress on logical deduction, but also on cases analysis. On the basis of the definition and key elements of the original ecological packaging, the thesis presents the original ecological packaging cultural connotation and its revelation to the contemporary and future packaging design on the aspects of the original ecological packaging’s materials, shapes, colors and so on. Through the investigation and research, the thesis concerns about the trend and confusion about the original ecological packaging under the new times and figures out that green and low carbon is the necessary way of the original ecological packaging revitalization. Moreover, it also makes of the hope that technology and culture could be combined to promote the renewal of the original ecological packaging and the sustainable development of the future packaging.