The Study Of Mobile Social Application Interface Design Based On Cognitive Psychology

In today’s rapid development of mobile Internet, the rise of mobile social networking has become an irresistible trend which has promoted communication between people and enriched people’s spiritual life. Major users of mobile social application’s behaviors are communicating with others and getting information of interest from the internet. Mobile social applications are showing the trend of market segmentation currently. The subject of this thesis is design of a mobile social application which’s theme is making friends by books, what’s more, this application is designed to provide a convenient sharing and communicating platform to reading enthusiasts.As the exchange medium of users and products, the user interface directly affects the user’s thinking and behavior, so the research of user’s mobile social thinking and behavior on product interface design has a very important significance. Based on the theory of human cognitive psychology, the research of this paper is exploration of how to build human psychology knowledge of things and how the brain processes the information to produce corresponding behaviors.The author make a depth research about perception, attention, memory, learning and other characteristics in cognitive psychology when people obtain information from the outside world and the brain activities when people deal with informations, explore its influence to the mobile social application interface design. Based on the theoretical, build a mobile social application about making friends by books which provide users to share their sratus and find people who want to change or sell their books and search book club online. According to user research for mobile social application, Author analyzes the data and determines the user’s requirements and design constraints as a basis for building mobile social application interaction framework mode. Finally, based on the theoretical part of cognitive psychology research relevant characteristics of the user interface design inspiration for each interaction within the framework of specific pages propose appropriate interface design.The theme of this paper is design a platform of reading book, and people could show their status and communicate the views of books on this platform. Moreover, the most important innovation of the design is people could exchange their books with others by the platform. Base on the perspective of cognitive psychology, we make some efforts to explore human cognitive characteristics, and then the exploration provides guidance to the interface design. The goal of the paper is designing a product which could be consistent with users’mental, strive to give users a simple and convenient social experience.