Tourist Souvenirs Design Based On The Theory Of Interactive Experience

Eating, lodging, traffic, touring, shopping and entertainment are the six elements of tourism. The "shopping" is the important force that reflects the level of tourism development, and promotes the development of tourism. Tourist souvenir is an integral part of tourism commodity, has been concern over by the local government and design circles. Design and development level is also rising. In terms of current industry status, product design has great development potential can be tapped.The aim of this research lies in the fact that meet the demand of tourism consumers, trying to combined interactive experience with tourist souvenirs design, emphatically launched interactive experience type products that can bring tourism consumers to spirit enjoy, to make its own contribution to achieve the diversification, novelty and uniqueness of the domestic tourist commodities.This thesis uses the theoretical literature, case studies and field research methods. Analyzing the status of domestic tourism market, consumption structure and consumer demand. Find out the current defects and causes of tourism souvenir market; by comparing the traditional and modern characteristics of the souvenirs, sums up the four design points of interactive experience, and formed a systematic design process based on the theory of interactive experience. Finally I based on the theory of interactive experience, completed a tourist souvenir design, and used to illustrate feasibility of interactive experience theory in tourist souvenirs design. Hope that by researching this subject could expand domestic tourism souvenir design thinking and abundant domestic tourist souvenir market.