Research On Experiential Design Of Tourist Souvenirs

With the rapid development of China’s tourism industry in recent years,people’s demand for travel is also increasing gradually.Tourist souvenirs,as an important link in tourism business activities,have become an indispensable part of tourism activities.Tourist souvenirs have unique attributes,carry the memories of tourists traveling and can entrust tourists’ emotional memories of the journey.Due to the country’s vigorous development of tourism business,tourism souvenirs on the market have improved in development,design,category and quality.However,they are still insufficient in user experience,products cannot interact and communicate with users on an emotional level,the user experience of tourist souvenirs needs to be improved.Based on the basic investigation of the current situation of tourist souvenirs,this paper expounds the basic concepts,classification methods,design trends and other aspects of tourist souvenirs.It focuses on the incentives,principles and forms of various experiences for consumers.Through the study of experience concepts and cases,the research direction of tourist souvenir experience design has been clarified.The research on tourism souvenir experience design takes the regional culture of the product as the main design line,and aims to enhance users’ emotional experience by enriching design elements and use experience.Finally,this paper completed a travel souvenir design with interactive experience through practice,which further confirm the feasibility of experiential design of tourist souvenirs.Through the experiential design of tourist souvenirs,improve the system of tourist souvenir experience design,expand the design ideas of tourist souvenirs,and enrich the categories of souvenirs and make tourist souvenirs have more regional characteristics and commemorative attributes.