Reconstruction And Research Of Changjiang Road Business Street For Changchun Changjiang Road Economic Development Zone Co. Ltd

The development of economy, the expansion of the city construction, promote the commercial real estate investment boom, and the corresponding is, city commercial street has been vigorously pursued around the bustling commercial street, more and more city is committed to building the city’s commercial district, these characteristics (pedestrian street) is a window of city and City Commercial Cultural Name card. However, there is success in building and construction, commercial street, also must have failed. Transformation of Changchun Changjiang Road Commercial Street, can be said to be a failure case. In the absence of transformation, the Yangtze River Road, can be said to be the Changchun card, is to learn from other city object, however, its commercial street transformation since the90’s of last century which lasted10years, during the period of twists and turns, although eventually completed the transformation of the basic work in2005, but the times and social change, problems in the transformation of the eventually lost its own characteristics, the loss of consumers, also lost the market, can be said that the Yangtze River Road, reform is a failure. This failure, the transformation and the construction of other commercial street, can be said to be a warning. Therefore, based on comprehensive analysis of the process of transformation of the Yangtze River Road, problems in reconstruction, reconstruction of failure and so on, think, in the process of renovation and construction of commercial street, according tothe city, customs and habits, consumption habits, do their own work, make clear the function characteristics, based on the extensive market research, adhere to the "protection and development" principle, the protection and development of historical and cultural heritage of the maximum block as much as possible, to promote the value of the most effective; at the same time, we should enlarge the propaganda, attract public participation enthusiasm,improve traffic block, the characteristics, construction road traffic organization, environment construction and blocks the interaction with the business to create a good atmosphere of commercial street.