Body Narrative Research In The Luxury Goods Advertising

The era of visual culture, consciousness of body and the highlight of body symbol has become one of the main features of the popular culture. Due to the advantages of body image and movement of the body symbol, with the charm as implied by the emotion and humanity carrier, as well as both the temptation of individual instinct and mystery of the body, and social and cultural characteristics of the public body, it’s a matter of course to become one of the symbols of the best performance of the same with the individual value and social value of the dual characteristics of luxury. The dual nature of the body media on the individual value and social value is in line with the dual nature of luxury goods, and which led to the body narrative is one of the most common narrative in the luxury goods advertising.Luxury advertising to grasp the aesthetic characteristics because of the naturalness from body symbols as well as to the tendency of post-modern concept of cultural significance, Resulting in a corresponding symbol characteristics and principles demonstrated by the physical symbols in the narrative on the occasion of the luxury goods advertising, in order to effectively help the interpretation and publicity of the luxury brand culture and brand value.This paper is mainly around two aspects, first, the performance characteristics of the body narrative in luxury advertising. Second, through quantitative sample analysis of the specific characteristics of the body narrative,as well as qualitative theoretical with example described anatomical narrative reason to start the demonstration about the narrative reasons of luxury advertising, thus revealing the body in the luxury goods advertising narrative paradigm attempts to draw more publicity to the luxury goods industry...